Car Dealer SEO is not difficult. The way that we maintain a fluid, ever-updating keyword strategy is very simple. It's so simple, it's a shame that nobody else in the industry employs it quite the same way.

The "Bucket System" starts by making a list of all of the valid keywords for a dealership in the area. We do this through consultation taking our knowledge of the industry and keyword research and combining it with your understanding of your market and competitors. You know the opportunities, we know the techniques. It's a potent combination.

Once we have the initial list, we stack-rank the keywords based upon volume, relevancy, and potential conversion rate determined by our SEO tools as well as the experience that comes with optimizing thousands of dealers over the years.

The keywords then go into "The Buckets":

1. On Deck - These are the keywords that are not currently Active but that have not achieved Victory status. When Active keywords hit the top and move over to the Victory bucket, the top keywords On Deck become Active.
2. Active - All of the keywords that are currently being targeted by our propriety link-building techniques and automotive content creation are considered Active. These are the keywords that are currently the most important to the dealership at the time.
3. Victory - Once you get to the number 1 spot for a keyword, there is no need to continue to optimize for it. You can't get any higher than the top! The Victory bucket is monitored so that if any keywords in it fall below the top spot, it is immediately added back into Active status and pushed back up to the top.

Learn more about the way TK Carsites maintains an ongoing, active, and ever-growing list of keywords through our revolutionary "Bucket System." Don't be fooled by the name - some buckets can be filled with gold. Is yours? Click to read about the TK Carsites Bucket System.