There's an old saying in the search engine optimization world: "Content is King."

Recent changes at Google and Bing has forced the idiom to be adjusted slightly. It should now be: "Unique, Quality Content is King."

The old ways of using content syndication to fill your pages is behind us. The search engines know what is happening and have made adjustments to fight duplicate content as well as low-quality content that falls under their newest algorithmic change unofficially dubbed the "Farmer Algorithm."

Is your current website and/or SEO provider putting unique, high-quality content through the various pages of your website, or are they simply putting your dealership name and brand in a template that gets spread across all of their websites? If you have seen major drops in your rankings recently, this is probably why. If you haven't seen drops and you know that your content is not unique and properly written, the drops in rankings are coming.

At TK Carsites, we believe in unique content and a constant flow of new content added every week. It's our goal to make sure our clients have the most user-friendly, search-relevant content available in their area. It's what the search engines want.

Whether it's on the TK Carsites website platform or any of the competition, we'll be able to supply your websites with a constant flow of quality content that the search engines love.